Experiental Events
$500M SERIES A REVEAL EVENT
$500M SERIES A REVEAL EVENT
Experiential Event Director for OneWeb's official global launch at the Royal Institution of Great Britain. I orchestrated the experiential design and press logistics for the $500M funding announcement, generating an estimated $19.5M in Advertising Value Equivalency (AVE).
Experiential Event Director for OneWeb's official global launch at the Royal Institution of Great Britain. I orchestrated the experiential design and press logistics for the $500M funding announcement, generating an estimated $19.5M in Advertising Value Equivalency (AVE).
Year
2015
Year
2015
Year
2015
Company
Eutelsat OneWeb
Company
Eutelsat OneWeb
Company
Eutelsat OneWeb
Industry
Aerospace
Industry
Aerospace
Industry
Aerospace
Project Duration
4 Weeks
Project Duration
4 Weeks
Project Duration
4 Weeks
In June 2015, OneWeb secured a historic $500M Series A funding round backed by blue-chip giants including Airbus, Coca-Cola, Qualcomm, and Richard Branson’s Virgin Group. The company required a launch event that matched the magnitude of this investment. I was tasked with orchestrating the official global reveal at the prestigious Royal Institution of Great Britain. The goal was to transform this historic scientific venue into a futuristic stage that would announce the arrival of the New Space era to the world.
Objective
The objective was to deliver a flawless stakeholder experience that balanced the needs of technical investors with the spectacle expected by global media. I managed the end-to-end run of show, coordinating the visual identity, stage design, and catering for high-net-worth individuals and celebrity backers. My role involved translating complex satellite technology into digestible visual assets. I directed the creation of 3D renderings and marketing collateral that explained the constellation's mechanics to ensure that every attendee, from telecom executives to lifestyle press, understood the humanitarian and commercial potential of the project.
Challenge
The primary challenge lay in the logistical coordination of a high-security, high-profile event with zero margin for error. I managed a diverse array of vendors to execute a complex audio-visual production in a heritage-listed building. This included coordinating live B-roll capture and videography to feed real-time assets to global news desks. I successfully navigated the pressure of managing VIP protocols for figures like Richard Branson while simultaneously directing the press strategy. I ensured that the narrative remained focused on the unified vision of the investors rather than getting lost in the technical weeds of satellite manufacturing.
Result
The event successfully cemented OneWeb’s status as the leader in the LEO satellite race. By leveraging the celebrity profile of Sir Richard Branson alongside the corporate credibility of Airbus and Coca-Cola, the announcement achieved immediate dominance in the global news cycle. Coverage spanned live broadcasts on BBC World and CNBC, with feature placements in The Financial Times and The Wall Street Journal. Applying standard industry multipliers for Tier 1 global news coverage, the launch generated an estimated $19.5M in Advertising Value Equivalency (AVE). This massive earned media surplus successfully validated the venture to the public markets and established the brand's global authority overnight.
Latest Projects
Experiental Events
$500M SERIES A REVEAL EVENT
$500M SERIES A REVEAL EVENT
Experiential Event Director for OneWeb's official global launch at the Royal Institution of Great Britain. I orchestrated the experiential design and press logistics for the $500M funding announcement, generating an estimated $19.5M in Advertising Value Equivalency (AVE).
Experiential Event Director for OneWeb's official global launch at the Royal Institution of Great Britain. I orchestrated the experiential design and press logistics for the $500M funding announcement, generating an estimated $19.5M in Advertising Value Equivalency (AVE).
Year
2015
Year
2015
Year
2015
Company
Eutelsat OneWeb
Company
Eutelsat OneWeb
Company
Eutelsat OneWeb
Industry
Aerospace
Industry
Aerospace
Industry
Aerospace
Project Duration
4 Weeks
Project Duration
4 Weeks
Project Duration
4 Weeks
In June 2015, OneWeb secured a historic $500M Series A funding round backed by blue-chip giants including Airbus, Coca-Cola, Qualcomm, and Richard Branson’s Virgin Group. The company required a launch event that matched the magnitude of this investment. I was tasked with orchestrating the official global reveal at the prestigious Royal Institution of Great Britain. The goal was to transform this historic scientific venue into a futuristic stage that would announce the arrival of the New Space era to the world.
Objective
The objective was to deliver a flawless stakeholder experience that balanced the needs of technical investors with the spectacle expected by global media. I managed the end-to-end run of show, coordinating the visual identity, stage design, and catering for high-net-worth individuals and celebrity backers. My role involved translating complex satellite technology into digestible visual assets. I directed the creation of 3D renderings and marketing collateral that explained the constellation's mechanics to ensure that every attendee, from telecom executives to lifestyle press, understood the humanitarian and commercial potential of the project.
Challenge
The primary challenge lay in the logistical coordination of a high-security, high-profile event with zero margin for error. I managed a diverse array of vendors to execute a complex audio-visual production in a heritage-listed building. This included coordinating live B-roll capture and videography to feed real-time assets to global news desks. I successfully navigated the pressure of managing VIP protocols for figures like Richard Branson while simultaneously directing the press strategy. I ensured that the narrative remained focused on the unified vision of the investors rather than getting lost in the technical weeds of satellite manufacturing.
Result
The event successfully cemented OneWeb’s status as the leader in the LEO satellite race. By leveraging the celebrity profile of Sir Richard Branson alongside the corporate credibility of Airbus and Coca-Cola, the announcement achieved immediate dominance in the global news cycle. Coverage spanned live broadcasts on BBC World and CNBC, with feature placements in The Financial Times and The Wall Street Journal. Applying standard industry multipliers for Tier 1 global news coverage, the launch generated an estimated $19.5M in Advertising Value Equivalency (AVE). This massive earned media surplus successfully validated the venture to the public markets and established the brand's global authority overnight.
Latest Projects
Experiental Events
$500M SERIES A REVEAL EVENT
$500M SERIES A REVEAL EVENT
Experiential Event Director for OneWeb's official global launch at the Royal Institution of Great Britain. I orchestrated the experiential design and press logistics for the $500M funding announcement, generating an estimated $19.5M in Advertising Value Equivalency (AVE).
Experiential Event Director for OneWeb's official global launch at the Royal Institution of Great Britain. I orchestrated the experiential design and press logistics for the $500M funding announcement, generating an estimated $19.5M in Advertising Value Equivalency (AVE).
Year
2015
Year
2015
Year
2015
Company
Eutelsat OneWeb
Company
Eutelsat OneWeb
Company
Eutelsat OneWeb
Industry
Aerospace
Industry
Aerospace
Industry
Aerospace
Project Duration
4 Weeks
Project Duration
4 Weeks
Project Duration
4 Weeks
In June 2015, OneWeb secured a historic $500M Series A funding round backed by blue-chip giants including Airbus, Coca-Cola, Qualcomm, and Richard Branson’s Virgin Group. The company required a launch event that matched the magnitude of this investment. I was tasked with orchestrating the official global reveal at the prestigious Royal Institution of Great Britain. The goal was to transform this historic scientific venue into a futuristic stage that would announce the arrival of the New Space era to the world.
Objective
The objective was to deliver a flawless stakeholder experience that balanced the needs of technical investors with the spectacle expected by global media. I managed the end-to-end run of show, coordinating the visual identity, stage design, and catering for high-net-worth individuals and celebrity backers. My role involved translating complex satellite technology into digestible visual assets. I directed the creation of 3D renderings and marketing collateral that explained the constellation's mechanics to ensure that every attendee, from telecom executives to lifestyle press, understood the humanitarian and commercial potential of the project.
Challenge
The primary challenge lay in the logistical coordination of a high-security, high-profile event with zero margin for error. I managed a diverse array of vendors to execute a complex audio-visual production in a heritage-listed building. This included coordinating live B-roll capture and videography to feed real-time assets to global news desks. I successfully navigated the pressure of managing VIP protocols for figures like Richard Branson while simultaneously directing the press strategy. I ensured that the narrative remained focused on the unified vision of the investors rather than getting lost in the technical weeds of satellite manufacturing.
Result
The event successfully cemented OneWeb’s status as the leader in the LEO satellite race. By leveraging the celebrity profile of Sir Richard Branson alongside the corporate credibility of Airbus and Coca-Cola, the announcement achieved immediate dominance in the global news cycle. Coverage spanned live broadcasts on BBC World and CNBC, with feature placements in The Financial Times and The Wall Street Journal. Applying standard industry multipliers for Tier 1 global news coverage, the launch generated an estimated $19.5M in Advertising Value Equivalency (AVE). This massive earned media surplus successfully validated the venture to the public markets and established the brand's global authority overnight.